We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: Relevance met with analytics instrumentation is the winningest combination. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines.
According to SEO Consultant, Gaz Hall: "So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic"
According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. "